On Thursday evening, while unconfirmed reports spread concerning the Brown University gunman, the network's Kaitlan Collins took to social media, pointing out the conflicting information and guiding the public to her network’s 9pm newscast.
Even though CNN is certainly not a impeccable news source, her message seemed accurate for a lot of people. It remains one of the outlets where there exists grounded and mostly trustworthy reporting – notably during fast-moving events like the one unfolding close to a New Hampshire storage facility.
An Uncertain Situation During a Business Tug-of-War
But the news network, now four and a half decades old, finds itself in a uncertain position as two giant media conglomerates battle over ownership of its parent company, Warner Bros Discovery.
Regardless of who wins, the fate of CNN has been drawn into a major game of corporate ownership, rather than as a question of what benefits the information-seeking public.
“This is yet another example of the deep structural problems with origins in many years of policy decisions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.
The debate about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a broader point.
“It gets presented as a corporate drama with powerful individuals as the protagonists, but there is hardly any discussion of the common good,” Pickard said.
A Further Factor: The Former President
The CNN scenario is made more complex by Donald Trump’s views about a network he has consistently labeled as perhaps his chief “fake news” adversary.
Think back to the chants of “CNN sucks!” at Trump's rallies, his administration's retaliatory revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.
Trump now says that the network requires new ownership. Many see this as a desire for ownership that will insulate him from negative coverage and examination. That is a factor in why he appears to come down on the side of Paramount Skydance, which has made a unsolicited offer.
He has grounds to prefer that bidder more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently installed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that venerable news network.
An Outcome of Continued Uncertainty
Significantly, if Netflix is successful, CNN and other cable outlets would first be carved out into a separate entity. This might be a welcome development to many at the network, but it’s not exactly a secure position. That arrangement could pave the way for CNN for yet another acquisition. There is no finish line.
If you ask Timothy Wu, a lot of this is illegal, anyway. The prominent critic of big tech’s dominance wrote recently that anti-trust laws should disallow both deals.
“Either merger would be detrimental to the country, and both should be contested by anti-trust authorities,” Wu argued.
The Bigger Challenge and a Path Forward
Regardless of the resolution with this particular battle, the bigger problem remains.
“The present media landscape is a highly structure that undermines democracy, but we must resist a sense of powerlessness,” Pickard said. Regulatory choices – originating in the 1930s and 1940s – helped to foster this profit-obsessed monster, and revised policy decisions can address it.
Will that happen in an era where the head of the FCC refuses to acknowledge that the agency is independent? Overhaul is a distant prospect now, but that is not to say it will never happen.
Measures that support independent news organizations, bolster local journalism, subsidize public media, and prevent the accumulation of media power in too few hands are within reach – they are vital for a robust democracy.
When it comes to media ownership, size does not equal quality. And news organizations such as CNN must not be pieces in the latest acquisition battle.